
Imagine all of your ski friends at one party—well that happened last Friday at the Warren Miller world premiere in Salt Lake City. It was a bona fide reunion of athlete and PR and media friends. I was there to support my best friend and SheJumps co-founder Lynsey Dyer. I've lost count of how many Warren Miller films she's been in—five, six, not sure, but she's a pretty lucky girl. Warren Miller over the years hasn't been known for it's ski porn shots per se, but is the one snowsports film company that has been able to cross the ski/snowboard only demographic and reach mainstream America. Those are the movies I grew up watching, back then there was no TGR, MSP, etc. I love Warren Miller for it's humor, corniness, and how the brand has always represented skiing from the grassroots—a place and emotion that middle America can relate to, not just hard-charging ski bums. Warren Miller captures the true fun of skiing, not just lines that the bad-ass pros can ski, but most anyone and that's why it's truly the most authentic film of the year.
That being said, it is somewhat sad how Warren Miller Entertainment has slightly shifted from its grassroots to a sponsor-driven film company since the one and only Warren Miller ended his run as narrator and visionary behind the films. The movies feel very sponsor driven, in a very obvious, product placement way. But don't they all? Money makes the film world run, and no ski film company is immune to that. However, the Warren Miller movies still aim to keep that humor and fun that the legend Warren Miller conceived. I will always love Warren Miller films regardless of the nay-sayers, and even my own critique. Warren Miller Entertainment makes skiing fun at the most basic level, and that's what skiing is all about after all.
I was so proud of my friend, Lynsey, for her segment. She was fortunate to go with her sponsor First Ascent to India to ski with guide Lel Tone. The two ladies skied beautiful lines in the heli-accessed backcountry, but in true Warren Miller spirit they also spent time teaching the locals how to ski at Gulmarg ski area. That above anything else makes Lynsey happy, as she sure loves to spread the ski love wherever sher goes—especially to kids and the less fortunate.
The rest of the movie was entertaining, and got me excited for the ski season. I'm sick of sitting at my computer.
The movie, paired with a fun pre-party with all of my ski friends, and an after party sure made for a memorable night. The movie is now on tour across the country. This weekend it's showing in Park City. Lyns is back in town and we'll paint the town red after the shows if you want to join. Check out the film tour schedule here: http://www.skinet.com/warrenmiller/ —Vanessa Pierce, SJ co-founder

PHOTOS: Thanks to Ski/Skiing/WM Entertaiment
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