Wild Skills Junior Ski Patrol: Sun Valley

On March 31st, 27 young girls between the ages of 8 and 15 gathered at River Run Lodge dressed in ski boots and unicorn onesies, ready to spend the day learning what it’s like to be a Ski Patroller at Sun Valley. 9 female ski patrollers met the girls with a contagious energy and an eagerness to share their passion for their profession, one that has historically been dominated by a male presence.

The women of Sun Valley Ski Patrol led the participants through several stations including learning how to safely package a patient in a tobogan, basic first aid, and snow and avalanche safety. The teams broke for lunch at the top of Bald Mountain in the Lookout Lodge to enjoy a beautiful spread provided generously by Sun Valley. After lunch the young girafficorns participated in an example dog search where girls got to hide in “snow holes” used for dog training. The Ski Patrol’s search dogs used their scent to locate them, representing how the dogs would work in a real avalanche situation.

To conclude the day each team used beacons, shovels and probes (standard avalanche safety equipment) to find a treasure buried underneath the snow. The girls new skills and hard work led them to a delicious dessert of donut holes!

There was also plenty of hot chocolate, dancing and high fiving throughout the day. Every girl left with a new vocabulary, many new friends, and possibly, newfound aspirations.

A HUGE thank you to the women of the Sun Valley Ski Patrol for their time and effort to make this day fun and educational, to the volunteers who brought great energy and mentorship and to Sun Valley for providing lunch, lift tickets and a videographer/photographer so that we can all remember such an awesome day!

Wild Skills Jr Ski Patrol at Big Sky Resort

Participants skied in groups lead by female ski patrollers

On April 14, 2018, SheJumps Wild Skills hosted Junior Ski Patrol at Big Sky Resort, a day camp where girls learned mountain safety and first aid while working with the strong women of the ski patrol community and SheJumps volunteers. Throughout the day, participants were taught a range of outdoor skills that are utilized by ski patrollers to keep the mountain safe. Topics included first aid, avalanche control, snow science, weather stations, toboggans, avalanche rescue techniques, avalanche dogs and much more.

Pro Patrollers introduce themselves to the Wild Skills participants

The day started at 9:30am with registration, meeting team members and making Junior Ski Patroller cards. Teams consisted of 8-9 participants, 3 SheJumps volunteers and 1-2 Big Sky pro patrollers.

At 10am, the teams participated in a morning meeting lead by Amy who informed the girls about what ski patrol does and reviewed the day’s schedule. Next up, Carolyn recapped what conditions have been like on the mountain and decoded the weather forecast for the girls. Both of these topics are covered in the Big Sky Ski Patrol’s morning meetings each day before going out for control work.

By 10:30 am, the teams were headed up Swifty to start the morning station set which included Patroller led demonstrations in prevention and care of injuries – role playing situations which included making splints and stopping bleeding.

Patroller, Amy, demonstrates how she would care for someone with a leg injury

Next up, teams learned about snowmobiles, toboggans and why patrollers cache gear on the mountain. This station set included finding caches and learning how to load & maneuver the toboggans. Driving toboggans was undoubtedly their favorite part of the day!

This event had 33 participants, 11 volunteers and 8 pro patrollers.

Lunch was hosted in the North Mammoth Room and consisted of everyone’s favorite: PIZZA! Plus fruit, veggies and freshly baked chocolate chip cookies!

Patroller, Katie, gets her group ready for their next activity.

After lunch, all teams headed to the top of Powder Seeker for the Hasty Search demonstration. A lead patroller called out the scene as others sprung to action searching with beacons, probing and digging. At one point, rescuers called for more help including a request for an avalanche rescue dog. Boogie and his handler, Tom Kulesza, arrived on scene and within seconds Boogie had recovered the victim, SheJumps Ambassador Rachel Stewart, who had been buried in the dog hole since before the girls arrived at the site.

Many of the girls were surprised to see a person was buried there and couldn’t wait to try out the dog hole for themselves!

Boogie loved the SheJumps girls so much he even wore a tutu!

Patrol continued to search as there was the possibility of multiple burials. The team formed a probe line and conducted a thorough search of the area recovering one more item from the slide path. After the search wrapped, girls were allowed to meet Boogie and greet him with pets. Remember when encountering working dogs like Boogie on the mountain – always ask before greeting them.

Next up, the teams proceeded to their Buried Treasure Hunt locations that were spread throughout the mountain. Patrollers lead the team in how to properly conduct a search utilizing a beacon, probe and shovel. At SheJumps, we strongly believe in education and fun – our events blend both of these elements to make for the safest and most entertaining adventure possible. After tracking down the buried treasure each team uncovered their booty: a beacon & bag full of donut holes.

JulieAnn demonstrates the proper way to use an avalanche beacon

At 3:30pm, all teams gathered for wrap up which included certificates for completing the day and a sweet swag bag filled with goodies from Clif Bar, EcoLips, and the National Ski Patrol Association.

Our goal with SheJumps Wild Skills is to see girls learning, having fun and connecting in an encouraging environment with amazing instruction and support from female mentors. We want Wild Skills to be an experience they will remember, one that will spark a lifetime of passion for the outdoors and will remind them that they are capable of anything. Giving participants, young and old, the opportunity to learn skills in a fun yet challenging setting develops perseverance and fosters confidence. Thanks to all that helped make this program come to life!

A very happy Wild Skills camper

If you’re interested in bringing Junior Ski Patrol to your local hill – contact Wild Skills Director, Christy Pelland cpelland@shejumps.org

Special thanks to our presenting partner:
Clif Bar: http://www.clifbar.com/

Supporting partners:
Big Sky Resort: https://bigskyresort.com/
Big Sky Ski Patrol: https://bsvsp.com/
Ortovox: https://www.ortovox.com/us/
National Ski Patrol Association: https://www.nsp.org/

SUPER High fives to:
Montana Regional Coordinator –
Hailey Leonardson: hleonardson@shejumps.org 

Big Sky Ski Patroller – Rachael Efta!
Big Sky Events Coordinator & SheJumps Ambassador, Rachel Stewart!
For making this event happen! We look forward to hosting many more Wild Skills events in the Big Sky/Bozeman area!

Rockies Region Facebook Group: Montana and Wyoming! 

Honoring our adventure moms

SheJumps is proud to honor adventure mom’s this month in collaboration with our partners at Toad&Co! We took some time to connect with some of our hardworking volunteers. These women not only mentor and inspire women and girls through their work at SheJumps, but also manage to find time to inspire the next generation: their kids.

This Mother’s Day, Toad&Co is giving back to women’s outdoor adventure’s by supporting SheJumps. Toad&Co will be donating 10% of their dress and skirt sales for Mother’s Day weekend to SheJumps.

What adventures will you plan for Mother’s Day weekend? Read on to learn how some of the mom’s of SheJumps jump out.

Cheryl Kockevar

Enumclaw, WA
SheJumps Amabssador: Washington

I spend my winters at Crystal Mountain Ski Resort as the RV Host and SheJumps Representative helping out with hosting ridiculously fun events! Adventure means pushing limits, seeing and experiencing new things and having a blast along the way.

My adventures have changed as a mom in going full circle from sharing my love of the outdoors with my daughter Kristen from the time of her birth when people were pretty critical to mothers taking small children on adventures – to now seeing the adventures being introduced to me by that same daughter! I am beyond thrilled that she still is my “Adventure Buddy” and that moms today getting out there with their kiddos is so much more common. I love that SheJumps allows me to help mentor mothers and daughters in that lifestyle.

Mel Matz

Loveland, CO
Rockies Regional Director

Pre-Wally (my son) I was more of an epic-quester. Each trip had to be bigger, more gnarly, a mountain or route I hadn’t climbed before to check off the list. Since motherhood I’ve learned to appreciate EVERY moment I get out, even if just for one ski run.

When I began exploring, with each activity I picked up I saw my world differently and parenting is no exception, it’s added an incredible new dimension to my life. I’ve never experienced as much happy, sad, mad, preparing, unpreparedness, triumph and failure. I’m forever indebted to my mommy-mentors who have showed me their ways. It’s work to raise a wild child, in itself an adventure, but along the way I’ve had an opportunity to rediscover and redefine myself and I’m grateful for that.

Vanessa Pierce

Salt Lake City, UT
Co-founder of SheJumps, Digital Marketing Director

I’ve always loved adventure, from skiing around the world to getting my pilot’s license. In fact, I liked it so much that it took a while to “settle down.” At 37, I had my first baby, Everett, who is now 15 months old. Everything is just a little tougher with a baby/toddler … but our adventures don’t go away, they just evolve. Everett has been on six airplane trips, one international … went camping at 3 months and this summer I’ll probably be able to put a fishing rod in his hands. We’re a bit more soft core than hard core now when it comes to adventures, but each family is different and needs to do what they need to do. We just go with the flow. I never thought I’d be a mom, but it was the best decision I ever made.

Kelly Drewnowski

Richmond, VA
Southeast Regional Director

Adventure means showing my son the amazing opportunities that await us in the outdoors!  As a mom adventures have become even more important and a vital means to keep our son on his bike or skis, and happily away from screens.

 

 

 

 

Lauren Hugo

Driggs, ID
Wyoming Regional Coordinator

I’d be lying if I said my sense of adventure hasn’t changed since becoming a mother…it certainly has, but not necessarily as a negative. My level of risk acceptance is totally different and I’m certainly not willing to accept the same amount of risk as I once was. Being a mom has been the biggest and most profound adventure of my life and no line, no ride, or route is worth sacrificing this ultimate privilege.

Being a mother has enabled me to find adventure in the everyday with my son, be it a playground epic, pump track session, or lift-serviced day with my favorite little ski partner. Sharing the stoke, passion, and finding the adventure in everyday pursuits has been the most rewarding adventure of my life!

Partner Profile: Ortovox

At SheJumps, we are committed to promoting safety in the backcountry. From our collaborations like the Snowpack Ale, to bringing women’s only AIARE classes all across the west to our Alpine Finishing School. This winter we’ve added a new element, teaching young girls early on the skills they need through our Wild Skills Junior Ski Patrol.

Our courses teach women and girls how to use their beacon’s, probes and shovels for companion rescue. Our Alpine Finishing School attendees learn Crevasse Rescue, and our young girls learn to find donuts!

As our backcountry Outdoor Education Initiatives have grown, we’re excited to announce our new partnership with Ortovox.

ORTOVOX’s mission, first and foremost, is to promote safety and protection in the backcountry. “We can outfit your whole system, from baselayer to beacon to backpack to education. The ORTOVOX brand believes in organizations like She Jumps because we believe in building skills and education for all winter backcountry users. Together, we can connect these dots, have fun with our friends, and stay safe!” Becky Marcelliano.

In the coming year, Ortovox will be building demo kits for each region to have the gear we need for women and girls to gain hands on experience and gain confidence in their abilities. This spring our Wild Skills Junior Ski Patrol girls kicked off the partnership at Crystal Mountain.

Wild Skills Junior Ski Patrol: Crystal Mountain

On March 31, 2018, SheJumps Wild Skills hosted Junior Ski Patrol at Crystal Mountain a day camp where girls learned mountain safety and first aid while working with the strong women of the ski patrol community and SheJumps volunteers. Throughout the day, participants were taught a range of outdoor skills that are utilized by ski patrollers to keep the mountain safe. Topics included first aid, avalanche control, snow science, weather stations, toboggans, avalanche rescue techniques, avalanche dogs and much more. There was also plenty of snack breaks, high fives and unicorns delivering hot cocoa!

The day started at 9:30am with registration, meeting team members and making Junior Ski Patroller cards. Teams consisted of 8 participants, 3 SheJumps volunteers and 1 Crystal Mountain pro patroller.

At 10am, the teams headed to ski patrol headquarters located at the base of Crystal Mountain. Teams entered in through the ‘Ski Patrol Only’ entrance and cozied up in the patrol locker room for a briefing by ski patrol director, Kim Kircher. Kim talked about what ski patrol does, how they educate the community, the skier’s responsibility code and Q & A. Next teams joined Michelle Longstreth outside the aid room for a demonstration of the vacuum splint system which has replaced the traditional backboard used to transport patients with potential spinal injuries. Girls were taught why the system is used, how to use it and some lucky ones were even wrapped up in it! 

By 11am, Half the teams were headed to the summit and the other half over to Campbell Basin. All teams started the morning station set with First Aid which was housed in tents provided by our generous partner, Big Agnes. Patrollers led demonstrations in prevention and care of injuries – role playing situations which included making splints and stopping bleeding. A big thank you to our program partner, Adventure Medical Kits for providing all the gear needed in order to create this part of the event. 

Next up, teams learned about snowmobiles, toboggans and why patrollers cache gear on the mountain. This station set included finding caches and learning how to load & maneuver the toboggans. Driving toboggans was undoubtedly their favorite part of the day!    

You just can’t go wrong with UNICORNS DELIVERING HOT COCOA! Our team of 5 unicorns delivered piping hot cocoa complete with whipped cream & sprinkles to our 48 participants, 24 volunteers and 6 pro patrollers.

Lunch was included in this event and consisted of everyone’s favorite: PIZZA! Crystal Mountain recently installed a wood fire pizza oven in Campbell Basin Lodge and OH is it amazing!

After lunch, each team was greeted by a unicorn carrying avalanche beacons, probes and shovels. The unicorns gave instructions about the Buried Treasure Hunt and patrollers lead the team in how to properly conduct a search. At SheJumps, we strongly believe in education and fun – our events blend both of these elements to make for the safest and most entertaining adventure possible. After tracking down the buried treasure each team uncovered their booty: a Ortovox beacon & box full of donut holes. Special thanks to Ortovox for providing all the beacons, probes, and shovels for this event.

Once the girls had their fill of donuts, all teams traveled to the runout of Campbell Basin. Christina Dale led a presentation on the avalanche dog program at Crystal Mountain sharing many interesting aspects about the dogs such as how they are trained and how to act around them. Then Kim Haft and Darwin took the stage! At Kim’s command Darwin began his search of the slope – quickly locating the buried item and rescuing it from the snow. Everyone was impressed with his speed and enthusiasm upon recovery!

The afternoon station sets included touring the weather stations and avalanche prevention. At the weather stations, teams learned how data is gathered and how to find & read weather reports. This station also included lessons on snow crystals and the science behind them. The avalanche prevention set included seeing the different control routes at Crystal Mountain as well as stories of past avalanches. Teams discussed terrain assessment, the human factor and the importance of making good decisions.

At 3:30pm, all teams gathered for wrap up which included certificates for completing the day and a sweet swag bag filled with goodies from Clif Bar, Adventure Medical Kits, EcoLips, and the National Ski Patrol Association. Special thanks to our stellar SheJumps ambassador, Cheryl Kochevar, for hand crafting the swag bags for all participants!

Our goal with SheJumps Wild Skills is to see girls learning, having fun and connecting in an encouraging environment with amazing instruction and support from female mentors. We want Wild Skills to be an experience they will remember, one that will spark a lifetime of passion for the outdoors and will remind them that they are capable of anything. Giving participants, young and old, the opportunity to learn skills in a fun yet challenging setting develops perseverance and fosters confidence. Thanks to all that helped make this program come to life!

 

If you’re interested in bringing Junior Ski Patrol to your local hill – contact Wild Skills Director, Christy Pelland cpelland@shejumps.org

 

Super high five to our Presenting Partner:

Clif Bar

 

Special thanks to our supporting partners:

Crystal Mountain Resort

Crystal Mountain Ski Patrol

Ortovox

National Ski Patrol Association

Big Agnes

 

High fives to our photographers:

Ryan French

 

Big up to our videographer, Max Chesnut for capturing the magic!

 

GET THE GIRLS OUT @ Grand Targhee Resort

Written by Rockies Ambassador Mya Akins

SheJumps hosted our first ever Get the Girls Out (GTGO) at Grand Targhee Resort on St. Paddy’s Day. Our GTGO succeeded in gathering girls and women of all ages to celebrate sisterhood, skiing, and unite the women girls of the Tetons. The ladies of Grand Targhee’s Ski School and Patrol volunteered to help SheJumps provide a day filled with learning, skiing, hiking, and, most importantly, having fun. Throughout the day, different events were hosted to inspire all age groups, skill levels, and interests. The main goal of this event was to help cultivate communities for women to support, mentor, challenge, and inspire each other in the outdoor sports world.

The day began shortly after registration with a pep talk from Lauren Hugo and a group picture. Lauren decked herself out in festive garb and got our participants stoked for the day. The ladies and girls had the option of either breaking into different groups to participate in instructional clinics or joining forces for a big group ski together. Of course, these go-getters all wanted to do mini clinics to improve their skiing abilities and work on their foundational skills to become stronger and more confident skiers and riders.

After breaking into groups based on ability, I followed the crew who were focusing on off-piste moguls in a more difficult area. Right as our clinic began, the sun broke out and we had brilliant blue bird skies with a few clouds. The entrance to the run happens to be a mini cornice that you can jump off of, slide into, or go around. Our instructor, Beth, gave tips, tricks, and some advice before showing our group how to properly go off the cornice. To my surprise, every lady (even our younger girls), in the group jumped off! It was so incredible to see how with just a little bit of positive coaching and support, we can improve our own abilities and gain more confidence. At the end of the clinic, we all skied down to the bottom hooting and hollering where we met in front of the ski instructors shack to do a little chant.

Around noon, cloud cover arrived and the snow began to fall! It was chilly for those of us at the tent but the ladies of SheJumps managed to stay warm dancing Irish jigs to the festive music playing over the stereo system in the Plaza.

The day’s next event was led by the ladies of Grand Targhee’s ski patrol. It was open to all ages, however, aimed at younger girls and based off of our Wild Skills Jr. Ski Patrol program. The event consisted of a tour of the patrol shack, an introduction into the everyday life of a patroller, and a beacon search. We wanted to give younger girls a look at possible careers in this area, open them up to build on their passions, and teach them survival and technical skills for safe and fun outdoor adventuring.

The last adventure event of the day was a group hike and ski off “Mary’s Nipple.”Mary’s Nipple is an in-bounds area that is hike-only terrain at Grand Targhee. Before going, we chowed on some snacks from our wonderful partners, Munk Pack, who makes real, healthy, and energizing food. We grouped up at the trailhead and had a quick chat to make sure everyone was informed, ready, and on the same page. I led the charge up the boot pack, while one of Grand Targhee’s instructors and dazzling manicorn, Alex, helped to tail the group. Before shredding the fresh few inches of snow that fell throughout the day, we took a break to catch our breath. We made sure everyone was ready, talked about our plan of action, and then headed towards our next meeting spot. After shredding some fresh powder, sharing giggles and excitement, we headed down to the bottom to begin the raffle and apres party.

Lauren kicked off the raffle with a thank you to all of our sponsors, partners, volunteers and participants. She explained the purpose of SheJumps and Get the Girls Out itself. We had raffle prizes from Sego Ski Co., K2 Skis, Forage restaurant, Teton Rock Gym, Coalition Snow, Darn Tough socks, and so many other wonderful gifts from our sponsors.

Our goal of this event was to create opportunities for women to inspire younger generations and ensure that they have the opportunity to develop life skills necessary to succeed in the mountains. Throughout the day, participants exclaimed how inspiring and exciting this event was. One of them even said that this is the first time she’s really felt comfortable skiing powder, thanks to our wonderful instructors from Targhee. She also stated how she wanted to cry tears of joy from the confidence and experience she gained. This made my heart so happy to see how this event made women feel. It felt great to see how with just a little bit of encouragement and love, the power and confidence that you have inside can come to surface. I felt so lucky to be able to share what gives me joy with others and inspire them to accomplish goals.

SheJumps Wilderness First Aid Bellingham Course – Recap

The 2-day Wilderness First Aid and CPR certification training course was a huge success thanks to a diligent group of attendees and excellent teaching skills by John and Kylie from Backcountry Medical Guides. The weekend course started on Saturday, March 17th bright and early at Superfeet Worldwide headquarters in Ferndale, WA.  The classroom, with Superfeet’s signature Green floor and vibrant decor, made for a lively location to learn some basic first aid and CPR skills.

bellingham_wfa_2

 

John and Kylie took turns sharing their knowledge. John, owner of Backcountry Medical Guides and a new Bellingham resident, has 16 years of experience as an EMT and Paramedic. Kylie flew in from Denver just for this SheJumps class, she works as an EMT in the Emergency Department and volunteers with the Ski Patrol. Their passion and real-life stories were crucial to teaching the class ‘what to expect in the wilderness’.

bellingham_wfa_3

 

The WFA group was able to get outside each day and practice the techniques and skills they learned. The sense of a real emergency gave the class the first-hand experience and challenges they’d face when outside, in the elements, with limited resources.

By the end of the 2-day course, each attendee was equipped with the skills and resources necessary to help them in the chance of an emergency.

bellingham_wfa_4

 

 

Huge thank you to Backcountry Medical Guides for the awesome instruction and to Superfeet Worldwide for the use of the facility. SheJumps Bellingham Ambassador, Shari Karber, is thankful to have local businesses who support the SheJumps mission to increase the participation of women and girls in outdoor activities.

Going Forth with a Beat

Written by: Linsey Warren

Music has this associative power. The power to invoke old memories and sentiments as well as guide our hearts towards new adventures. Memories can be pulled forth from hidden depths by a simple chord, or alternatively, a few well timed lyrics can lift our flagging spirits and weary feet, and carry us home. Personally, I have a lot of outdoor memories that are closely associated with music, and whether it’s the memory or the music, one naturally inspires the other in my recollections. They lead back to each other. They are intertwined.

linseycascades

When I think of learning to climb on hot days in Southern France, the rubber of my shoes burning into my skin, I think of the beat I used to try to sway my hips to while climbing and that’d be Zap Mama’s Iko Iko. Or after those blisteringly hot days, how we’d sit cross-legged on a warm flagstone patio in the hills for dinner and I’d hear a bit of Manu Chao’s King of the Bongo. Those are the sounds of a wild, free, and happy childhood.

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It’s rare to come across those musical gems now. But every once in a while, I’ll hear a rendition of Hallelujah on the radio and it never fails to make me smile as I’m transported back to a trip where the entire team limped, bled and stumbled the way long miles back to the cars in utter dejection, only to find the first-person back was blaring Hallelujah by John Cale. It so perfectly captured the moment’s tragic ridiculousness that I burst out laughing. Years later, I found Mountain Top by Bedouin Soundclash and used it to drag my weary self out of bed weekend after weekend while chasing summits. Now when I hear it, I’m thrown back into a dark car on the way to a park and ride trying to sew my pants back together while wearing them – which happened with alarming frequency!

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Other songs make me think of partners and their music tastes. My first ever alpine multi-pitch route, I was happily singing to myself when the rope lead leaned over and told me he only sings when he is nervous. Twenty minutes later and fifty feet above my head, I hear him singing to himself! Which left me wondering, if he is singing what am I going to find up there?! I heard *Airplane by * over ten times one weekend because it was the only music available on a no-reception car ride. Another partner used to listen to Enya to try and relax after long days. Sometimes he’d give me an earbud and we’d listen head to head to a few hauntingly, ethereal strands that somehow highlighted our often remote, isolation.

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Regardless of how you use it, what you listen to and when, music, a little melody, has the power to inspire us, like magic, leading our creative and imaginative minds to new places where sometimes our bodies just happen to follow. And where our bodies struggle, it has the power to motivate us, whether through words or tempo, it can get us mentally and physically going. Add to all of that, it can capture the feelings and sentiments of a moment, wrap them up in a melody and make it a permanent fixture in our minds and hearts; intertwined indefinitely, one always evoking the other.

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We all go through musical tastes, seasonal melodies, until we find more exciting or relatable songs. It’s growth and change devoid of any consequences which renders it simply fun and exciting. Growth through music. I’ve mentioned some songs that bring back memories, now here are a few songs, in no particular order, that either get me reflective or amped up and ready to go forth.

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Listener be warned – it is an eclectic sampling!

Currently favorites from the play deck –
1. Something’s Missing – Sheppard
2. The Best is Yet to Come – Sheppard
3. On Top of the World – Imagine Dragons
4. I Lived – One Republic
5. Devil – Wandering Hearts
6. Live Like a Warrior – Matisyahu
7. Time to Run – Lord Huron
8. Home We’ll Go – Walk of the Earth
9. Renegades – X Ambassadors
10. Born to Run – American Authors
11. What We Live For – American Authors
12. Wake Me Up – Aloe Blacc
13. Higher – Joshua Radin
14. Work This Body – Walk The Moon
15. One Foot – Walk The Moon
16. Appalachian Mountain Girl – Alan Jackson
17. Free and Easy – Dierks Bentley

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The throwbacks I mentioned –
1. King of the Bongo – Manu Chao
2. Iko Iko – Zap Mama
3. Hallelujuah – John Cale
4. Mountain Top – Bedouin Soundclash

What are some of your songs? What are the beats that inspire you? What memories do you associate with special tunes? Let’s grow this playlist!

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Snowpack Pale Ale: A Fremont & SheJumps Collaboration

Written by: Krystin Norman, SheJumps Seattle Ambassador

The original idea for Snowpack Pale Ale came from drinking a beer after skiing with my boyfriend and friends. We thought it would be super cool to make a collaboration beer with Fremont Brewing (where I work full-time in the Quality Lab as a Microbiologist) and SheJumps (where I have now been volunteering as an Ambassador for almost 4 years). I knew that if I was going to convince the owners of Fremont Brewing to collaborate on a beer to support SheJumps, I would need to have a real purpose for the beer other than just thinking that it was a cool idea. I am not exactly sure how the full vision of creating a scholarship program for women’s avalanche education came about, but I knew that it would be ideal to tie in the ski community in some way, as drinking a beer after skiing is like ritual.

Photo: Krystin Norman

Photo: Krystin Norman

As an individual who has been skiing since I was 3, I only learned about the existence of backcountry skiing when I moved to Washington state in 2012. It seemed like all of the ski friends I met in Seattle had a backcountry ski setup and continued to ski for months after the resorts closed and lifts stopped running in April. I knew this was something that I really wanted to learn more about, but I had no idea where to begin. Luckily, my friend Laura who had been my main climbing partner for the summer of 2013 took me out for a mellow day of touring on Christmas Eve of 2013.

Photo: Diana Chamberlain

Photo: Diana Chamberlain

I was already obsessed with skiing, but I fell in love again with skiing. It was a different kind of skiing, the kind that was not just type 1 fun that comes from riding lifts, but there was a little bit of suffering walking uphill to make the turns that much more satisfying. I decided that I needed to get educated before heading out into the backcountry; I saved enough money to sign up for an AIARE Level 1 in December of 2014, and had the goal of slowly buying the avalanche safety gear and an AT ski setup. It was pretty expensive and super hard at the time to save up that money for both an AIARE 1 and a full AT setup, probably about $2000 for everything, but I am lucky enough to have been able to afford it all. I knew it would all be a worthwhile investment, especially the avalanche education to keep myself and my friends as safe as possible while recreating.

Photo: Krystin Norman

Photo: Krystin Norman

Now back to fall of 2017. I decided that the Fremont/SheJumps collaboration beer could benefit women’s avalanche education. AIARE courses are expensive, skiing is expensive, and avalanche education is something that I believe is essential to recreating in the mountains in the winter.

Photo: Ryan French

Photo: Ryan French

I wanted to create a beer that would increase awareness for the need for avalanche education, especially in the Pacific Northwest where the backcountry is becoming more crowded each season and where many avalanche-related deaths occur every winter. I knew that I needed to tie in the Northwest Avalanche Center (NWAC), and I also wanted the support of someone in the ski industry.

Photo: Ryan French

Photo: Ryan French

I had just signed as an athlete ambassador on the K2 Women’s Ski Alliance, and mentioned the idea of a collaboration beer to their head of marketing, Valerie. She was very supportive of the idea. I spoke with my friend Charlotte, at NWAC, and she was also in support of making the beer and scholarship program a reality. After getting confirmation that my idea wasn’t terrible and that it was in fact really amazing from my best friend and SheJumps regional coordinator for WA, Julia, we contacted the executive director of SheJumps, Claire.

Photo: Krystin Norman

Photo: Krystin Norman

She was stoked and on board to make it happen. I set up a meeting with the owners of Fremont Brewing and pitched the whole idea to them; to create a Fremont Brewing beer with proceeds matched by K2 Sports, supporting SheJumps and NWAC to create an AIARE Level 1 scholarship program for adult women to apply to in the summer/fall of 2018 to take AIARE 1 courses in the winter 2018/2019 season. They said yes. We brewed Snowpack Pale Ale on February 16, 2018, and released the beer on International Women’s Day March 8, 2018 at Fremont Brewing in Seattle, WA.

Check out more details in the feature on KOMO News!

Partner Profile: Big Agnes

We know we’re not the only ones who’ve fantasized about being presented a giant check, Publisher’s Clearing House style. Then you can probably imagine the thrill Claire Smallwood felt this winter at the Outdoor Retailer Snow Show when Rob Peterson of Big Agnes did just that!

For the past year, proceeds from the sales of the  Tulfy SL2+ tent have been earmarked for SheJumps. The Tufly SL2+ tent was designed by an all female design team and Big Agnes wanted to show it’s support of women in the outdoors by contributing to our programming.

By keeping it a big surprise, there was an exciting reveal. To add to the excitement, since sales of the Tufly tent have been going strong, they announced they’ll continue the program for another year!

Through this donation, Big Agnes will support our Outdoor Education programming in 2018 – 2019. Our Outdoor Education initiatives are dedicated to creating low cost programming for women to “jump-in” to new activities. This support will help SheJumps keep costs low and keep our programs accessible to as many women as possible.

“Being able to partner, support and contribute to a program like SheJumps is an honor for us at Big Agnes. The Tufly represents all the badass women of Big Agnes, and the proceeds of sales of the tent get to support the next generation of fearless females. We are elated to continue this relationship and are excited to see how SheJumps fosters the future of women in the outdoors.” – Brett Buckles, Big Agnes.