Snowpack Pale Ale: A Fremont & SheJumps Collaboration

Written by: Krystin Norman, SheJumps Seattle Ambassador

The original idea for Snowpack Pale Ale came from drinking a beer after skiing with my boyfriend and friends. We thought it would be super cool to make a collaboration beer with Fremont Brewing (where I work full-time in the Quality Lab as a Microbiologist) and SheJumps (where I have now been volunteering as an Ambassador for almost 4 years). I knew that if I was going to convince the owners of Fremont Brewing to collaborate on a beer to support SheJumps, I would need to have a real purpose for the beer other than just thinking that it was a cool idea. I am not exactly sure how the full vision of creating a scholarship program for women’s avalanche education came about, but I knew that it would be ideal to tie in the ski community in some way, as drinking a beer after skiing is like ritual.

Photo: Krystin Norman

Photo: Krystin Norman

As an individual who has been skiing since I was 3, I only learned about the existence of backcountry skiing when I moved to Washington state in 2012. It seemed like all of the ski friends I met in Seattle had a backcountry ski setup and continued to ski for months after the resorts closed and lifts stopped running in April. I knew this was something that I really wanted to learn more about, but I had no idea where to begin. Luckily, my friend Laura who had been my main climbing partner for the summer of 2013 took me out for a mellow day of touring on Christmas Eve of 2013.

Photo: Diana Chamberlain

Photo: Diana Chamberlain

I was already obsessed with skiing, but I fell in love again with skiing. It was a different kind of skiing, the kind that was not just type 1 fun that comes from riding lifts, but there was a little bit of suffering walking uphill to make the turns that much more satisfying. I decided that I needed to get educated before heading out into the backcountry; I saved enough money to sign up for an AIARE Level 1 in December of 2014, and had the goal of slowly buying the avalanche safety gear and an AT ski setup. It was pretty expensive and super hard at the time to save up that money for both an AIARE 1 and a full AT setup, probably about $2000 for everything, but I am lucky enough to have been able to afford it all. I knew it would all be a worthwhile investment, especially the avalanche education to keep myself and my friends as safe as possible while recreating.

Photo: Krystin Norman

Photo: Krystin Norman

Now back to fall of 2017. I decided that the Fremont/SheJumps collaboration beer could benefit women’s avalanche education. AIARE courses are expensive, skiing is expensive, and avalanche education is something that I believe is essential to recreating in the mountains in the winter.

Photo: Ryan French

Photo: Ryan French

I wanted to create a beer that would increase awareness for the need for avalanche education, especially in the Pacific Northwest where the backcountry is becoming more crowded each season and where many avalanche-related deaths occur every winter. I knew that I needed to tie in the Northwest Avalanche Center (NWAC), and I also wanted the support of someone in the ski industry.

Photo: Ryan French

Photo: Ryan French

I had just signed as an athlete ambassador on the K2 Women’s Ski Alliance, and mentioned the idea of a collaboration beer to their head of marketing, Valerie. She was very supportive of the idea. I spoke with my friend Charlotte, at NWAC, and she was also in support of making the beer and scholarship program a reality. After getting confirmation that my idea wasn’t terrible and that it was in fact really amazing from my best friend and SheJumps regional coordinator for WA, Julia, we contacted the executive director of SheJumps, Claire.

Photo: Krystin Norman

Photo: Krystin Norman

She was stoked and on board to make it happen. I set up a meeting with the owners of Fremont Brewing and pitched the whole idea to them; to create a Fremont Brewing beer with proceeds matched by K2 Sports, supporting SheJumps and NWAC to create an AIARE Level 1 scholarship program for adult women to apply to in the summer/fall of 2018 to take AIARE 1 courses in the winter 2018/2019 season. They said yes. We brewed Snowpack Pale Ale on February 16, 2018, and released the beer on International Women’s Day March 8, 2018 at Fremont Brewing in Seattle, WA.

Check out more details in the feature on KOMO News!

Partner Profile: Big Agnes

We know we’re not the only ones who’ve fantasized about being presented a giant check, Publisher’s Clearing House style. Then you can probably imagine the thrill Claire Smallwood felt this winter at the Outdoor Retailer Snow Show when Rob Peterson of Big Agnes did just that!

For the past year, proceeds from the sales of the  Tulfy SL2+ tent have been earmarked for SheJumps. The Tufly SL2+ tent was designed by an all female design team and Big Agnes wanted to show it’s support of women in the outdoors by contributing to our programming.

By keeping it a big surprise, there was an exciting reveal. To add to the excitement, since sales of the Tufly tent have been going strong, they announced they’ll continue the program for another year!

Through this donation, Big Agnes will support our Outdoor Education programming in 2018 – 2019. Our Outdoor Education initiatives are dedicated to creating low cost programming for women to “jump-in” to new activities. This support will help SheJumps keep costs low and keep our programs accessible to as many women as possible.

“Being able to partner, support and contribute to a program like SheJumps is an honor for us at Big Agnes. The Tufly represents all the badass women of Big Agnes, and the proceeds of sales of the tent get to support the next generation of fearless females. We are elated to continue this relationship and are excited to see how SheJumps fosters the future of women in the outdoors.” – Brett Buckles, Big Agnes.

SheJumps Wilderness Navigation NH May 19th

This SheJumps event will cover map and compass wilderness navigation in a hands-on outdoor setting. There are times it is not enough to rely on digital devices and this class will help you learn the skills needed to orient yourself on a trail, how to properly use a map and compass to find and adjust your route, and gain confidence in the outdoors.

Tickets– Click here to sign up

Required Pack List
○ Baseplate-styled compass
○ Pencil
○ Ruler
○ Notepad
○ Small hiking backpack with lunch, snacks and water
○ First aid, etc…. and all of your typical hiking accessories
○ Eye protection (prescription glasses will work fine; shop glasses or sunglasses are also good)
○ Bug repellent (head net if you use one)
○ Sun protection: sun screen; ball cap
○ Whistle (in case you get separated from the group)

Clothing: as portions of our hike will be off trail through the woods, consider wearing long pants and a lightweight long-sleeved shirt to protect your arms and legs from scratches. Bring a rain shell and/or whatever layers you might typically carry. Because this is a very hands on class, we recommend leaving trekking poles at home if at all possible.

This event will run rain or shine!
If the weather appears to trend toward rain, please line the inside of your pack with a garbage bag to keep your pack’s contents dry, and remember to pack your full rain gear

Resort to the Back Country with the Appalachian Mountain Club Skiers Recap

SheJumpers were treated to significant mid-March snow just before this Resort to the Back Country clinic at Mount Cardigan in New Hampshire, making for some of the best conditions of the winter. Cardigan Lodge is located on a 1,200-acre reservation owned by AMC and offers year round outdoor activities. Ahead of the event, a list of essential gear was shared with all participants, including skis/splitboard, climbing skins, poles, helmet, goggles, sunglasses, sun screen, lip balm (Eco Lips was perfect for this!), blister care, tissues, a bandana, a well-fitting backpack, and a wide mouth water bottle.


Proper clothing for the backcountry was also covered – in a word: LAYERING! Wool or wicking base layers, socks and extra socks, insulating layers for top and bottom (fleece, down, Primaloft), wind and waterproof shell and pants, hat, gloves, mittens, balaclavas or a face mask.


The morning started with a conversation led by Margaret Brumsted, Casy Calver, and Jillian Willard from the AMC New Hampshire Ski Committee. We discussed Back Country ethics, weather and route planning, leave no trace, and shared what typically gets packed for a BC day trip, including emergency supplies, first aid, bivy sacks, repair kits, cording, whistle, foot traction, high calorie foods, map and compass, matches and fire starter, a multi-tool, and a sleeping pad.


Mount Cardigan offers classic and historic ski trails. Our group was able to ski the Alexandria (cut in the 1930’s by the Civilian Conservation Corps and designed by Charles Proctor a former Dartmouth College skier and a member of the U.S. Olympic Ski Team), Duke’s Trail, and Kimball Ski Trail. The on snow education included skinning techniques, kick turns, how to use and store poles properly, and strategies for skiing ungroomed terrain. “Thank you for all the knowledge sharing and fun,” remarked one woman.


“Great to meet so many other mountain ladies!” said Linda, an event participant, “Great to meet such an awesome group of lady shredders in the Northeast!” A special thanks to the Appalachian Mountain Club – NH ski committee members, Margaret Brumsted, Casy Calver, Jillian Willard and Matt Schraut for sharing their wealth of knowledge with an enthusiastic group of women! The AMC offers classes open to all, often free of charge. Thank you to Eco Lips and Treeline Coffee for their continued partnership with SheJumps.

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Photo Credits: Cassie Brugger, Linda Li, Kirsten Nelson, Jillian Willard

SheJumps Indoor Bike Handling Skills at The Infield MA March 31st

Beat those winter blues and come inside for some skill building to get amped up for spring riding! This will be a fun and informative clinic to learn and practice two-wheeled fun and useful bike handling skills: wheelies and bunny hops. Instruction by Berkshire Bike & Board’s Chris Wilke will include a breakdown of the skills, guided practice, and some free-play around the Infield’s rink area.

Bikes should be clean and with flat pedals (Berkshire Bike and Board can loan flat pedals to those who need them), wear comfortable clothes that allow for easy movement, but we’ll be nice and warm inside!

Tickets- Click here to sign up

2:00 – Check-in/waivers
2:15 – Overview as a group
2:30 – Skills training and practice (we’ll break into groups and have some stations to rotate through)
4:00 – Sessions end, wrap-up and time to socialize!

IWSD Sugarbush Recap

For International Women’s Ski Day (IWSD) on January 20, SheJumps NorthEast joined in on the lady shred celebration with a day of skiing, demos, raffles, apres games, and movie night at Sugarbush Resort in Warren, VT. Despite a few wind constraints early and some blown-off snow, the sun made for a great day of festive skiing and boarding. 42 rad women from Vermont, Massachusetts, New Hampshire, and beyond trekked up to central Vermont to participate–decked in a rainbow of tutus, giraffe and unicorn accessories, full-body sparkle, and all the brightest colors.
Reps Kelsey and Charna from K2 Skis welcomed SheJumpers with open arms and a wealth of knowledge and tips for selecting appropriate skis. Jumpers were able to demo a range of ski models from K2 throughout the day–and one set was raffled off to a lucky winner during the apres-ski raffle. After a bright day of skiing and snowboarding, the group came back together for some BINGO, a raffle of swag from our awesome partners, and sweet snacks compliments of Munk Pack protein cookies.
As the sun went down the crew settled in for the world premier of Finding the Line, a new movie about skiing and overcoming fears with the support of fellow females by Anns and Nat Segal. The movie capped of an invigorating day of camaraderie with some inspiring words and stunning, snowy scenery as the Segal sisters shared their experiences about overcoming outdoor challenges and pursuing goals.
NE Team
Thank you to everyone that came out! Thank you to all the volunteers, group guides, ambassadors, and directors that came out to help and support this event! All of these events are made possible by our amazing partners, K2, Dueter, Ecolips, Treeline Coffee, Darn Tough, COOLA, Mountain Khaki, Western Rise, Pret Helmets, and Munk Pack.

Get the Girls Out Crystal Mountain 2018 – Recap

TOTALLY BONKERS ALL-DAY PARTY SKI! That’s really all there is to say! This Get The Girls Out event was the largest in SheJumps’ history with 192 ladies of all ages registered and a apres party to end all apres parties! Check out the video short Max Chesnut, SheJump’s favorite manicorn, put together: 


This Get The Girls Out event had skill sessions, youth obstacle course, avalanche dog demo, scavenger hunt, skier ability groups, a group hike of the King and more. We would not be able to provide these unique opportunities without the service of our dedicated SheJumps volunteers here in Western Washington. Thank you to all the ladies (and men) who showed up and made all this happen!

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I could write about all the rad sessions but really – the amazing photos by Ryan French & Blake Kremer tell the story beautifully:

Skill Sessions: Intro to Off Piste

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Skier Ability Groups

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Youth Obstacle Course

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Queen of the Greens

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dsc_4482 Avalanche Dog Demo by Crystal Mountain Ski Patrol

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Group Hike of the King

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Hill Crawl & Holistic Skiing/SNOGA: Special thanks to our SheJumps ambassador Janet Perry for organizing the Hill Crawl, a progressive picnic enjoying the most scenic spots on the mountain as we make our way to the official GTGO apres party!

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ryanfrench-48 We wrapped the day with an all ages apres party on the sun deck with fabulous gear giveaway featuring K2 skis & snowboards! The raffle raised over $7000 for SheJumps programming and set the record for single day chance drawing within the organization. Special thanks to Elysian Brewing Co. who donated 250 co-branded t-shirts for the event which we gave away with the purchase of a arm’s length of tickets. This was a huge hit!



Want to extend the biggest high-five and most enthusiastic praise to our local SheJumps ambassador, Mrs. Cheryl Kochevar, for spearheading the planning of this event. She spent the whole season gathering goods for the raffle, hand sewing girafficorn face covers, crafting items for the kiddos and communicating with the mountain to get you all the deepest discounts on lift tickets. Volunteers like Cheryl are the reason SheJumps has been able to thrive for 10 years and provide more than 10,000 experience for women of all ages and backgrounds. Thank you for your service and commitment to our mission!


Big thanks to CLIF Bar who came out in full support with a team who created 400 custom hats for our apres party guests, brought a bevy of rad games and of course, plenty of Clif bars to snack on!


High five Crystal Mountain community – your help is making it all happen for SheJumps in the PNW!





SheJumps Get The Girls Out at Crystal Mountain is my favorite event for so many reasons – one of my favorites is that it marks my anniversary with the organization. Five years ago, I saw a poster in the lodge of a gal skiing in a rainbow tutu & wig – I decided I MUST attend this event. I convinced a bevy of friends of all skier abilities to join me for a all-girls ski party. The vibe, community and connections that day were everything I’d wanted for my girls and myself. I knew then and there that I must be part of contributing to the mission to increase the participation of more females in outdoor activities. 


Five years later, I have fully dedicated my time, talents and efforts to SheJumps – creating the Wild Skills youth initiative to educate and completely stoke out the next generation of strong outdoor women. I’m forever grateful for the community I’ve gained through this work and thank everyone who actively supports it through donations, partnerships, attending events, sharing our story and volunteering their time to make it all happen!

If you’re interested in sharing your time & talents with SheJumps please sign up to volunteer here: 


All the high fives to our ridiculously amazing partners who help make this magic possible:


GTGO Presenting Partner: K2 Skis 


Supporting Partners:

Clif Bar 

Crystal Mountain 


Local In Kind Partners:

Elysian Brewing Co. 

Smith Optics 

Arc’teryx Seattle 


Enumclaw Ski & Mountain Sports  



Oberto Jerky




Learn more about our winter raffle partners here. 


SheJumps & NWAC Avy Awareness at Sturtevant’s Bellevue – Recap

On Sunday night, February 11th, ten winter-enthused women gathered at Sturtevant’s in Bellevue for a night of sipping, shopping, and honing their avalanche awareness skills with NWAC. We were so stoked to bring SheJumps events, and especially our popular avalanche awareness nights, to the Eastside area. Our goal was to expand our audience and spread the knowledge of how to stay safe in the backcountry to even more women, and this was a fantastic start!


The night started off with sips and snacks provided by Sturtevant’s and some time for shopping and mingling. Everyone gathered around the screen in their camp chairs once the presentation was ready to begin. The knowledge that the wonderful Brigit Anderson of NWAC brought applied to not just backcountry skiers, but snowboarders, snowshoers, and snowmobilers as well. Topics covered included how to identify avalanche terrain, different types of avalanches and what causes them, best practices for traveling in avalanche terrain, and how best to utilize local resources including for making safe decisions about backcountry travel. Following the presentation, there was an epic raffle with prizes from Summit at Snoqualmie, Miyar Adventures, Stevens Pass, KIND Bar, Sturtevant’s, and many more wonderful partners.


Many thanks to Andrea with Sturtevant’s for helping get this show on the road and arranging some awesome goody bags, Brigit Anderson with NWAC for spreading the knowledge to keep us safe while having fun, Summit at Snoqualmie, and Miyar Adventures for their support in making this event awesome!


Keep in touch with SheJumps events happening in your area, and with the new Eastside chapter, by checking out our website or liking us on Facebook.


If you are interested in avalanche awareness or taking your avalanche education to the next level, please visit for a calendar of upcoming events.


SheJumps Ambassador

Sara Maddux

BIG thanks to our sponsors for helping make this event happen!

Wild Skills Jr. Ski Patrol: Park City Edition

Here’s a write up by our fantastic Utah Ambassador, Courtney Kizer, about our Jr. Ski Patrol event on February 25th! We have more Jr. Ski Patrol events happening this winter in Big Sky (April 14), Sun Valley (March 31), and Crystal Mountain (March 31). If you haven’t seen it yet, also check out this sweet video by Max Chesnut about our inaugural event at Crystal in December! 

SheJumps Wild Skills joined forces with the Park City Mountain Resort Ski Patrol team to host a day camp for girls ages 8-18 on Sunday, February 25th. Patrollers taught the 28 participants about the mountain safety, outdoor skills and first aid that they use on a daily basis. 20 SheJumps volunteers were on hand to help with learning stations including first aid, avalanche control, snow science, weather stations, toboggans, avalanche rescue techniques, avalanche dogs and more! Snacks, a pizza lunch and hot cocoa delivered via unicorns and giraffes along with 5 inches of fresh powder made for one incredible blue bird day on the slopes. (Fox 13 News Covered the event: check out the video)


The day began at 930AM at the Liberty Lodge at the base of PCMR with registration, bagels (curtesy of Park City Bread and Bagel) and a team meeting hosted by head of ski patrol, Tessa Dawson. Participants were divided into 4 groups by skiing ability: each group had 7 participants, 2 pro patrollers and 3 SheJumps volunteers. Teams Orange, Green, Blue and Purple decked themselves out in colored tape, pennies and face paint to show their team spirit!’


At 10AM, Tessa led the charge up on the mountain for a quick group ski down Payday before groups took off in different directions to check out the morning stations. The weather station was at the ski patrol hut at the top of the Bonanza Lift, the first aid and toboggan stations mid way down Home Run on the slopes and the avalanche station off the Georgeanna run via the McConkey’s Lift. Stations had tents for shelter from the elements provided by Big Agnes.


Patrollers led demonstrations in prevention and care of injuries – role playing situations which included making splints and stopping bleeding. A big thank you to our program partner, Adventure Medical Kits for providing all the gear needed in order to create this part of the event. Also, for giving each participant a first aid kit & emergency blanket!


There were snacks and hot chocolate along the way thanks to ClifBar who made sure no girl went hungry before our late lunch.

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At 1PM all groups gathered together once again to have Pizza lunch provided by the EpicPromise Foundation in the lounge room at the Patrol Summit House. We had the place to ourselves and got to hang out with the lady patrollers in their own space!


After lunch and a group picture, half of the teams took off to find donut holes at Lauren Larsen Park with beacons, shovels and probes will the other half got to see first hand how avalanche dogs find people buried after a snow incident.





Patrollers, participants and volunteers alike were having SO MUCH FUN that we were 30 minutes late to parent pick up.


But there was one last surprise, gift bags for all of our participants including stickers, goodies and magazines PLUS a raffle ticket for giveaways. Our awesome sponsors gave us: 3 tops from Kuhl Clothing, 2 pairs of flower headphones from SkullCandy and a Pink Helmet from POC!

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Our goal with SheJumps Wild Skills is to see girls learning, having fun and connecting in an encouraging environment with amazing instruction and support from female mentors. We want Wild Skills to be an experience they will remember, one that will spark a lifetime of passion for the outdoors and will remind them that they are capable of anything. Giving participants, young and old, the opportunity to learn skills in a fun yet challenging setting develops perseverance and fosters confidence. Thanks to all that helped make this program come to life!


Get the Girls Out at Alpental 2018 – Recap

On February 10th, a group of ladies got together at Alpental – one of the locations at The Summit at Snoqulamie. We were gifted with clear blue skies and warm sun. After a few weeks of continuous rain, it was truly a miracle to see blue sky!


Registration was set up right on the main patio, giving everyone an opportunity to learn more about SheJumps. The sun warmed our hearts and the stoke was high! Lots of magical creates started to emerge around the hill.


Big thanks to the Alpental ski school for setting up beginner specific ski and snowboarding lessons, the event got 14 ladies our skiing and snowboarding! 11 of those ladies have never been skiing before and all walked away that day with huge smiles on their faces.


There was also a freeride clinic happening that day, led by one of our Ambassadors Krystin. Below 2 of the 10 ladies that attended give a brief overview of the day!


“Krystin Norman led a group of advanced & expert ladies on a freeride clinic focusing on improving steep skiing and style. They spent the morning honing their balance and edging on the challenging snow on Armstrong express before heading up to Chair 2 to practice line choice and airs on the softer, sunny snow conditions up top. After a quick lunch break complete with sandwiches and yerba mattes the ladies headed up to ski International where the icy upper mountain put the balance and edging skills covered in the morning session to the test. The run was daunting for some, but the supportive and positive atmosphere of the group helped immensely, one woman even said afterward “I never would have done that run if I wasn’t in this group”. As if this weren’t enough, Krystin also explained how to approach doing jumps and airs, focusing on first examining the landing as well as taking off in a forward, balanced stance. The ladies ended the day with a final run off Chair 2 where they could practice the skills they had learned. The progression was tangible and the enthusiasm infectious. Everybody went home happy and tired, but most importantly they went home better skiers.”
Julia Schwarz


“The moment I read about the Free Ride Clinic opportunity with SheJumps, I knew I had to do it and I’m so pumped that I did! Not only did I get the awesome opportunity to learn about Free Riding and how to improve my technique and approach to the mountain, but I got to ski with incredibly talented and encouraging women and meet some future ski buddies to hang with. 10/10 would and will do again.”


Dominique Gaudyn


The day was wrapped up by a avalanche dog demo followed by a raffle with superb prizes! What a fun way to spend a Saturday!


Photo Credit for all images: Ryan French.


Big thanks to all of our sponsors who helped this event happen! GIANT thanks to all of the Summit Staff for providing help and resources to make this event an amazing one!