STRATEGIC PLAN
Strategic Plan 2025-2028
The future is bright with possibility. With the support of our community, SheJumps will keep expanding access, nurturing leaders, and building a movement that transforms lives through the power of the outdoors.
A Letter from SheJumps Executive Director
Our legacy to increase the participation of women and girls in outdoor activities began in 2007 with our first event when 14 women climbed the Grand Teton (the largest group of women to that date). A sentiment of "If she can do it, so can I." has been an anchor point for SheJumps since.
We are at a critical juncture for growth and expansion and our three-year strategic plan sets the roadmap for what is possible in regards to meaningful impact and furthering our mission.
Our new Strategic Plan is a community-driven roadmap shaped by staff, board, volunteers, and survey input. The plan commits us to deepening impact, increasing access, and investing in leadership across our community.
Join us as we embark on a fresh journey to spark joy into more communities through outdoor play that transforms.
We Dream. We Jump. We Grow. Together.
Claire Smallwood, Executive Director
Goal 1
Refine program structure to unlock participants’ personal growth.
Operational Elements
● INTENTIONAL PROGRAMMING: create a consistent structure for all SheJumps programs that builds confidence, skills, and community.
● IMPACT MEASUREMENT: continue measuring and tracking SheJumps impact over time.
● INCLUSION AND ACCESS: challenge barriers that uphold exclusion of women and girls to the outdoors.
Goal 2
Grow and strengthen SheJumps’ engagement with women and girls in key geographies
Operational Elements
● PARTICIPANT FOCUS: build steady and achievable increase in program participants over the next three years
● GEOGRAPHIC FOCUS: prioritize programming in geographic areas where SheJumps can effectively deliver its programming model.
● PROGRAM ACCESSIBILITY: ensure availability of programs that reduce financial and skill-based barriers to participation.
Goal 3
Elevate volunteers as community stewards & leaders to shape consistent, inclusive, and meaningful SheJumps’ experiences
Operational Elements
● VOLUNTEER PROGRAM: establish a ‘volunteers as a program’ to
(1) build consistency in how SheJumps programs are delivered and
(2) elevate volunteer experience & learning
● DEI FOCUS: enhance & deepen DEI understanding & commitment supporting SheJumps’ ability to understand community dynamics & respond accordingly.
Goal 4
Strengthen organizational sustainability to support lasting impact for our community.
Operational Elements
● STRATEGIC BUDGET: forward-looking budget model aligned to long-term priorities and supported by diverse, year-round revenue
● REVENUE ADAPTABILITY: Continue operating with and strengthen revenue stream diversity to minimize seasonality impact including grants, individual donors, corporate donors, and program revenue.
● CONSISTENT PROGRAM DESIGN & DELIVERY: formalize the key components of a SheJumps program to (1) ensure consistent alignment to SheJumps mission and (2) define goals clearly to volunteers
● ORGANIZATIONAL STRUCTURE: ensure SheJumps staffing model supports programmatic, operational, and financial objectives.
The Board's Role
A strategic plan serves as a roadmap and as a tool for assessing progress. Working side-by-side with staff leadership, the board plays an active and substantive role in developing,
approving, and supporting SheJumps’s strategic planning.
