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IWSD Crystal Mountain 2018 – Recap

The K2 Alliance & SheJumps hosted the 5th Annual International Women’s Ski & Snowboard Day (IWSD) on Saturday, January 20, 2018 at 25+ locations across the world. Women were invited to get together to celebrate skiing, snowboarding and the power of female camaraderie by having fun on and off the mountain.


Our goal was to encourage more females to go skiing and snowboarding – friends, sisters, moms, daughters. Whatever brand you ski on, Whoever you ski with, Wherever you ski, Enjoy the fallen flakes with your girls! It’s your day so lap the park with the girls, take a lesson, hike for pow, rip groomers, teach a friend to ski, get together for après. Our Crystal Mountain event had 177 ladies (and 6 men) turn out for the fun!


The day kicked off with a group photo then we divided into the skier ability groups for beginner, intermediate, advanced, expert and freeride. These groups were headed up by our stellar team of local volunteers who showed ladies around the mountain and encouraged all to connect. The goal of these groups is to create an encouraging environment for women to meet others and hopefully form lasting friendships. You never know who you’re going to meet – the important part is making the effort, you have to TAKE THE JUMP!


Who doesn’t love hot cocoa & donuts?! Thanks to our local partner, Sturtevant’s, we were able to provide participants with a Stoke Station mid mountain including hot drinks, treats and high fives.


In event emails and a registration, participants were given the Ski Party Photo Assignment Sheet which offered an array of fun prompts for group photos including: ski limbo, best dressed on the mountain, triple black diamonds, impromptu dance party and the album cover. Ladies used the hashtag #IWSD to share images and be featured on the K2 skis website. To add another fun all ages element to the day we provided participants with a scavenger hunt. Items on the hunt ranged from snowmobiles to pieces of pizza. We operated this game on the honor system and if you found all the items on the sheet you could turn it in at the apres party for a free raffle ticket.


Lunch was held at Campbell Basin Lodge located at the top of the Forest Queen lift. The skies opened up just in time for many ladies to enjoy lunch outside. After refueling, many participated in the Buried Treasure Hunt, an light hearted approach to avalanche rescue techniques that first debuted at our Junior Ski Patrol event in December. Participants are given a crash course in beacon use, a breakdown of the scene and tasked with finding their treasure – in this case, oreo cookies.


Our perfect day in the mountains was capped off right with rockin’ live music, dancing and a massive raffle thanks in part to large contributions by K2 Skis & K2 Snowboards! The Ski Carry Showdown entertained and educated the crowd by displaying the many creative ways to carry your skis. Dirtbag royalty, Gisken Crawford, dominated with speed and agility in the first two rounds and pulled out a ruckus cowgirl riding demo to win the finale! $4419 was raised by the raffle setting a record for our Crystal Mountain events!


Super high five to Crystal Mountain for hosting us! Special thanks to Tiana & Bri in the marketing department, Corey for dialing in the apres event, and ski patrol for keeping the mountain safe!



Ryan French

Blake Coudriet

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