2024-2025 Annual Report: A Continuation of Growth

Dear SheJumps Community,

In a world full of headlines and click bait, we’re excited to offer you a story of substance, inspiration, and, frankly, a little bit of magic. 

I can’t believe that in November it will be 18 years since SheJumps was founded. It’s like a fever dream to try to remember and recall how we’ve gotten here, but one thing’s for sure - there has been so much passion, thousands (if not millions?) of hours of volunteer time donated, donors and sponsors from across the country collaborating so that tens of thousands of women and girls could be impacted by SheJumps. 

So, forgive me, but I’m so pleased to share the same iconic headline that we share every year: this past year thousands of women and girls jumped into the outdoors with SheJumps—building skills, confidence, and community. 

While the headline remains the same, the work has changed—for the better. 

The 2024-2025 year marked a significant investment in our staff. We also did some really big work with our Strategic Plan, setting the course for the next three years of work to ensure that the people we reach can tap into the magic of SheJumps in a way that will serve them far after their hike has ended and they are back to the challenges of everyday life. 

Here are some of my favorite highlights. In 2024-25:

• SheJumps had 2,753 participants

• We hosted 153 events, of which 72% were free/donation-based

• We offered 1,800+ hours of programming (equivalent to 75 continuous days!)

• 135 volunteers hosted 88.9% of our events

From the mountains to the classroom, our programs bring the Girafficorn to life. Our dedicated volunteers and staff members create welcoming spaces, sharing skills, and connecting women and girls to the outdoors in ways that last a lifetime. 

While we celebrate the power of our SheJumps community, we have also designed a bold path forward. Our strategic plan for 2025-2028 will focus on four goals:

Goal 1: Refine program structure to unlock participants’ personal growth

We’re creating a consistent framework for all SheJumps programs—designed to build confidence, skills, and community—so every participant has the opportunity to grow and thrive. 

Goal 2: Grow & strengthen engagement with women and girls in key geographies

We’re focusing our efforts in areas where SheJumps can deliver the most impact—expanding participation, deepening community connections, and ensuring programs are accessible to all.

Goal 3: Elevate volunteers as community stewards & leaders

We’re strengthening our volunteer program to ensure consistent, high-quality delivery of SheJumps events while providing meaningful opportunities for volunteers to grow, lead, and inspire others.

Goal 4: Strengthen organizational sustainability

We’re building a resilient foundation for SheJumps through a forward-looking budget, diverse revenue streams, streamlined program design, and a staffing structure that supports our mission for the long term.

Over the last 18 years, SheJumps has reflected the vision of the women and girls it serves. Building a strong community of support has given us the freedom to show courage as we grow - YOU, our donors, partners, and volunteers have been the force allowing us to push ourselves past our perceived limitations and take risks that will result in confidence, connection to our participants and nature, and a joyful community. It is YOU who make this next chapter possible. 

Click here to read the full annual report – and don’t forget to sign up for our newsletter to get the first full look at our Strategic Plan when it drops. 

Outdoor play transforms lives—and with your support, our community will reach even higher by 2028.

With gratitude, 

Claire Smallwood

Executive Director and Co-Founder