On Thursday, October 27, SheJumps partnered with Oregon-based partners to host one heck of a party! Located at ON3P Skis in NE Portland, the SheJumps Factory Party went off without a hitch as over 60 ladies came out to celebrate the upcoming snowy season and learn more about what goes into making a pair of skis. The festivities opened at 4:30, when Happy Mountain Kombucha, KRAVE Jerky, and Base Camp Brewing arrived with goodies and beverages for participants.
In an industry where females are ill-represented and often a second-thought, events like this are paramount to future segment growth and community inclusion. ON3P Skis is uniquely dedicated to breaking the mold and putting a real priority on developing their women’s offerings, and a great first step is providing exposure to the ski-building process and tapping into the ideas and thoughts of their local ladies. While this was the first event of this nature hosted at their factory, rest assured that ON3P will be continuing their efforts to gain even more insight into what lady shredders are looking for as they work hard to develop and manufacture the best female-specific sticks around.
The first of two factory tours set out at 5PM, with over 30 local SheJumpers of all ages in tow for an in-depth look behind the ski-building scenes. Because of this event, ON3P shifted their daily 8-5 production hours back to ensure that event attendees got to see real work being done during both the early and late tours.
More and more ladies continued to arrive throughout the evening, joining in on the tour or getting the chance to enjoy a drink and munch on snacks with new friends. The pizza arrived just in time to end the first tour and participants and ON3P employees alike were able to grab some grub while breaking off into smaller groups for some informal Q&A.
As the food disappeared, attention shifted over to the table of cool prizes and swag that was up for grabs. Local partners evo Portland, ReRack, TREW Gear, and Smith Optics all donated gear for the big raffle, and the facility was a buzz of anxious and excited ticket-holders just waiting for the raffle to begin. A last minute prize addition raised the stakes, as ON3P presented a brand new pair of their women’s Jessie ski and laid them on the table for all to see. Needless to say, there were many lucky ladies that night!
Whether a raffle winner or not, everyone came out winning and grinning after such a fantastic party; a night full of fun, friends, food – and learning!! The stoke levels were off the chart and those who remained after the raffle were welcome to join the second tour and check out the Jessie line with ON3P athlete Rachel Delacour, who came down from Washington for the evening. As the conversations shifted, ON3P got their chance to turn the tables and ask attendees how they could better support and cater to female shredders. The only question left – when will the next factory party be?!
A huge thank you to ON3P Skis for their hard work to prepare for and hold this event! Nights like this could never happen without the unwavering support and generosity from the amazing outdoor community, so thank you to everyone who came out, as well as all of the aforementioned partners for their event and raffle donations!!!
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