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How & Why: SheJumps Diversity, Equity, & Inclusion

Updated: Jul 2, 2020

Why and How should SheJumps engage in diversity, equity and inclusion practices?


Embracing diversity, equity, and inclusion is core to the evolution of the SheJumps mission as an organization to increase the participation of all women and girls in outdoor activities. If we are not being intentionally inclusive, then we are being exclusive.

Embracing diversity, equity, and inclusion acknowledges three things:

  1. There is institutional inequity to accessing the outdoors.

  2. SheJumps is committed to doing the work that is required to become an organization that represents the diverse human landscape of the United States.

  3. The future of outdoor recreation depends on our commitment to DEI efforts from an economic, social justice, and environmental justice standpoint.

Investments in efforts to increase our overall diversity, equity and inclusion will result in:

  • Better ability to attract strong talent of all backgrounds for staff and volunteer leadership

  • Reduction in organizational risk with diverse perspectives, influence, and interests

  • Larger membership and volunteer base, more reflective of demographics of surrounding community

  • Stronger relationships within our community

  • Ability to apply for broad array of grants and be amplify this work in brand partnerships

  • Strengthened brand and reputation for being an inclusive organization

  • Authentic legitimacy with our community and broader outdoor community


We will be true to our mission when we achieve two things:

  1. Be truly approachable at all levels by increasing the participation and visibility of people who have been historically underrepresented within the outdoor industry

  2. Set the tone and expectation of cultural competency by providing tools, resources, and learning opportunities to the existing SheJumps team on a regular basis.

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